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SMPS DC to host AEC marketing planning roundtable

The Society for Marketing Professional Services (SMPS) DC chapter is hosting a Senior Marketers Round Table on Oct. 28 to guide participants on how to “set your firm up for success in 2022 through marketing planning.”

The virtual event from 9 to 10 a.m. via ZOOM will be limited to 24 participants.

Each attendee will be “expected to share their firm’s approach to marketing planning and provide examples, lessons learned, and tools/tips,” the program announcement says.

“Every firm, regardless of the size, services, or function) should have a well-defined marketing plan as part of the overall business plan, helping firms achieve their business goals. Typically plans define marketing goals and strategies that give the team direction and inform how budgets and resources will be allocated. Join your senior SMPS peers to share, show, and tell approaches and strategies for marketing planning as we enter the season of preparation for 2022. Attendees will strengthen their marketing planning skills to drive value and profits, shifting their firms to be marketing-led.”
For more information and to register (deadline is Oct. 26), visit this link. Fees are $10 for members and $15.00 for non-members, with a $5 discount student rate.
Mark Buckshonhttps://washingtonconstructionnews.com
Mark Buckshon is the publisher and interim editor of Washington Construction News. He is also president of the Construction News and Report Group of Companies. He combines a journalism and business background, and has published construction trade publications for more than 30 years, after an earlier career in journalism, which culminated when he lived through the transition from Rhodesia to Zimbabwe in 1978-80 as a sub-editor for the Bulawayo Chronicle and a correspondent for a Canadian news service.

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