The Society for Marketing Professional Services (SMPS) DC chapter is hosting a roundtable discussion for senior architectural, engineering and construction marketers on June 15.
“With emerging technologies, changing workplaces and evolving needs, the future of marketing teams in the AEC industry is constantly being reimagined,” the association says in its description of the event.
“Whether your firm is contemplating AI and automation to streamline processes or utilizing more and more video to communicate your firm’s story, the necessary skills a marketer or team of marketers must have will require agility to adapt. Join fellow senior marketers for an in-person dialogue on what a successful marketing team may look like in the future. We’ll discuss the positions, skills and responsibilities for marketing teams of all sizes to provide value to their firms and support the expected growth in our industry over the years to come.”
The program takes place at FORM Architects, 1777 N. Kent Street, Suite 150, Arlington, from 3:30 to 5 p.m.