The Society for Marketing Professional Services (SMPS) DC Chapter has scheduled a program for senior marketers hoping to build robust client feedback programs.
“You can’t improve what you don’t measure,” the chapter says in its announcement for the Sept. 8 afternoon event.
“We’ve heard it before, but how can we apply this to developing more meaningful relationships with our clients? Whether your firm is starting to ask for feedback or already has a strong client feedback program in place, we all just ask the right questions to retain clients and improve service in this competitive market.
“During this program, join fellow senior marketers to learn about scalable client feedback programs that can support your firm’s size and needs, as well as the benefits around asking the classic Net Promotor Score (NPS) question,” the announcement says.
Registration fees range from $20:00 to $40.00 depending on whether you are a SMPS member, have achieved CPSM status or are a board member. The event starts at 3:30 p.m. at WSP USA, 1300 N. 17th St. Suite 1000, Arlington.