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HomeAssociationsSMPS DC Senior Marketers' Round Table: Developing a robust client feedback program

SMPS DC Senior Marketers’ Round Table: Developing a robust client feedback program

The Society for Marketing Professional Services (SMPS) DC Chapter has scheduled a program for senior marketers hoping to build robust client feedback programs.

“You can’t improve what you don’t measure,” the chapter says in its announcement for the Sept. 8 afternoon event.

“We’ve heard it before, but how can we apply this to developing more meaningful relationships with our clients? Whether your firm is starting to ask for feedback or already has a strong client feedback program in place, we all just ask the right questions to retain clients and improve service in this competitive market.

“During this program, join fellow senior marketers to learn about scalable client feedback programs that can support your firm’s size and needs, as well as the benefits around asking the classic Net Promotor Score (NPS) question,” the announcement says.

Registration fees range from $20:00 to $40.00 depending on whether you are a SMPS member, have achieved CPSM status or are a board member. The event starts at 3:30 p.m. at WSP USA, 1300 N. 17th St. Suite 1000, Arlington.

For further details and to register see this link.

Mark Buckshon
Mark Buckshonhttps://washingtonconstructionnews.com
Mark Buckshon is the publisher and interim editor of Washington Construction News. He is also president of the Construction News and Report Group of Companies. He combines a journalism and business background, and has published construction trade publications for more than 30 years, after an earlier career in journalism, which culminated when he lived through the transition from Rhodesia to Zimbabwe in 1978-80 as a sub-editor for the Bulawayo Chronicle and a correspondent for a Canadian news service.

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